PIM, a DAM, a PLM, an MDM, and an ERP?

What is the difference between a PIM, a DAM, a PLM, an MDM, and an ERP? What are the differences? 

Which software(s) should I use to manage various types of data?


It might be difficult to find yourself among all of the tools and software available for managing product or internal data in a company. What exactly is a PIM? What exactly is a DAM?

Is it possible for PIM and DAM to work together? In this post, we will assist you in locating it among all of these tools so that you may become an expert(e) in the distinction of these terms!


What exactly is a PIM (Product Information Management)?

PIM stands for Product Information Management in English. GIP (Gestion de l’Information Produit) is the French equivalent of PIM.

The PIM allows you to better organize, manage, and centralize your marketing data so that you can effectively distribute it across several channels (For example, paper catalogs, online catalogs, internet sites, mobile app, and so forth.)

These data might include technical characteristics (weights, dimensions, composition), marketing characteristics (argumentative products, descriptions…), digital resources (pictures, logos, videos, etc. ), and commercial characteristics (code barre, EAN, standard price, TTC…).

As a result, it is mostly used by marketing, commerce, and logistics businesses. 

Because of this product data centralization, the PIM allows for time savings, fewer errors, and faster data dissemination across many channels, resulting in always-up-to-date sales support (e-commerce sites, catalogs, mobile apps, etc.).


What exactly is a DAM (Digital Asset Management)?

Digital Asset Management is abbreviated as DAM in English. In French, the term  » Gestion des Ressources Numériques » is used. The DAM allows you to better store and manage your company’s digital and media files (videos, pictures, PDFs, audio files, etc.). The DAM may be compared to a company’s internal online media library. It is frequently used in conjunction with a PIM solution.

What exactly is a PLM (Product Lifecycle Management)?

PLM means for Product Lifecycle Management in English. GCVP is the French translation of the word GCVP (Gestion du Cycle de Vie des Produits). A product lifecycle management system (PLM) allows you to manage the product’s lifecycle from conception to end (fabrication, stock management, logistics and transportation, sales, and perhaps recyclage).

It therefore centralizes all product-related data, allowing for more efficient product manufacturing management. 

Unlike a PIM, it does not always centralize data intended to be sent to prospects/clients, such as marketing, commercial, and technical data.


What exactly is an MDM (Master Data Management)?

MDM stands for Master Data Management in English. The word is translated to Gestion des Données de Référence in French (GDR). MDM is a software that allows a company to organize its data in order to standardize its products and internal resources in a unique way, ensuring that each of the company’s services has the same set of values and preventing duplicates and errors.

The MDM, which functions as an internal nomenclature and reference, will also assist in data security and protection. As a result, it may be used for a variety of services (RH, accounting and finance, commerce, data analytics, marketing, etc.). As a result, it can be useful for a variety of services (RH, accounting and finance, business, marketing, etc.).

Because of its complexity, implementing an MDM in a company takes time. As a result, he mostly addresses large corporations.


What is an ERP (Enterprise Resource Planning) system?

ERP stands for Enterprise Resource Planning in English. PGI (Progiciel de Gestion Intégrée) is the French translation of ERP. ERP / PGI is a piece of software that allows you to manage and centralize all of your company’s data, which comes from a variety of sources .

ERP is a strong foundation upon which all of the company’s services will be connected in order to more easily manage processes in an automated manner. Because of its complexity and cost, the ERP is more suited to medium and large businesses.


What are the differences between each software?

Each software has a purpose and may be used in conjunction with others. MDM and ERP, the twin pillars of data management, allow businesses to manage their internal data for almost all services. They may need a longer implementation time and a higher cost than other options (PIM, DAM, PLM).

Because they are specific to services or types of data, PIM, DAM, and PLM will be easier to implement: The PIM focuses on product data in order to make data distribution easier; the DAM aims to centralize all media data; and the PLM enables product lifecycle management to be more easily managed.

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